Professionally, my experience runs the gamut from writer and book author to magazine editor to director at a content marketing agency. As such, I’ve got a handle on SEO, SERPs, KPIs and CTAs, and I know my way around a CMS. I can manually create a flat plan for a magazine using a (gasp!) pencil, I have redesigned a global brand’s magazine template, and I’ve launched a startup publication. I can copy edit, line edit, fact check and proof content. I’ve even done book research in the men’s bathroom at a restaurant at Fenway Park. It wasn’t what it sounds like. I’m based in the Boston area, but I have traveled extensively.
Skills
- Programs: Adobe Creative Suite, QuarkXPress, Google Suite, Microsoft Office
- Style: Associated Press, Chicago
- Languages: English, French
- Content Management: Drupal, WordPress
- Project Management: Slack, Trello
- Social Media: LinkedIn, Twitter, Instagram, Facebook, HootSuite
- Copyediting, proofreading, fact checking
- Research and reporting
Publications
“100 Things to Do in Boston Before You Die,” First Edition, Published By Reedy Press, 2015
Education
Syracuse University – S.I. Newhouse School of Public Communications, Syracuse, N.Y.
Bachelor of Arts, Magazine Journalism
Syracuse University – School of Arts & Sciences, Syracuse, N.Y.
Bachelor of Arts, French Literature, Language and Culture
Experience
Exhale Lifestyle, Boston — Managing Editor
November 2018 – November 2019
- Developed, planned and edited all editorial content for exciting, women’s-focused digital and print media brand that empowers busy women to achieve work-life- wellbeing balance.
- Assigned, edited and posted more than 600 articles annually to brand website.
- Managed all creative aspects of production of quarterly print magazine, from ideation to editing to layout.
- Partnered with Creative Director to determine the look and feel of all visual components of magazine.
- Managed and maintained a large group of specialized freelance writers.
Skyword, Boston — Associate Director of Editorial
January 2018 – October 2018
- Developed and implemented content marketing strategy and editorial best practices for a $1M book of business that included multiple, well-known brands in the healthcare, technology, aerospace and commercial industries. (Clients included Abbott, ADT Residential, ADT Commercial, Oregon Reproductive Medicine, Beth Israel Lahey Health, Northrop Grumman, Mercer, Hologic, Stratasys, FlexiSpot)
- Partnered with clients weekly on account management, and represent Skyword in-person alongside Director and/or Senior Director.
- Worked with freelance writers to generate original branded content, develop keyword strategies and SEO best practices, and oversee teams of editors to ideate, copy edit, and proof.
Morris Media Network, Boston — Regional Editorial Director, Where
February 2013 – October 2017
- Managed editors, editorial policies and workflow for Where® branded products in the Eastern U.S., including Philadelphia, New York, Boston, Charlotte, Charleston, Atlanta, New Orleans, Miami and Washington DC, and execute national editorial goals. Travel required.
- Redesigned and relaunched Morris Media Network’s signature Where magazine as Where City Guide in 2017.
- Conceptualized additional Where-branded new publications, including Eat. Drink.
- Represented editorial department on WhereTraveler.com’s digital steering committee.
- Enhanced Where’s brand recognition and overall cohesiveness among print products, website and social media.
- Played an instrumental role in digital growth of WhereTraveler.com, in many aspects from content development to native advertising strategy to analytics.
Morris Media Network, Boston — Editor, Where Boston
April 2006 – March 2017
- Editor of the Boston editions of Where branded travel magazines, guides and publications, including Where® Magazine, Where GuestBook®, Where® Map and WhereTraveler.com.
- Conceptualized and generated all content for Boston publications; fact-checking, proofreading, copy-editing. Wrote and posted all digital content to Boston site using Drupal CMS.
- Regularly collaborated with art and design departments, production, and photographers.
- Recruited, maintained, and managed pool of freelance writers and photographers; managed interns.
Visitor Marketing dba Where Boston, Boston — Associate Editor
July 2001 – March 2006
- Associate Editor for visitor magazine Where Boston, which was a franchise market for international travel brand Where Magazine.
- Responsible for copy editing, fact checking, proofreading, researching and writing content.